SCORE OUT OF 100
Rewrite recommended
- ✕Fair-housing wording. 3 phrases describe buyers rather than the home. See the fixes below.
- !Length. 174 characters: too short to sell the home. Aim for 500–1000.
- !Specific facts. Add facts a buyer can use: update years, sizes, parking, distances to named places.
- ✕Vague words. Replace with specifics: stunning, charming, gorgeous.
- !Opening line. Lead with the home's best fact instead of “Welcome to…” or “Look no further”.
- ✓Readability. Sentences are easy to scan.
- !Tone. Drop the exclamation marks and capitals; they read as hype.
- !Call to action. End with a next step, e.g. “Book a private showing this weekend.”
- Family status“perfect for young families”
Describes who should live here. Describe the property instead.
Try: Room to grow - Family status“young families”
Refers to familial status.
Try: describe the space (e.g. "three bedrooms on one floor") - Religion“walking distance to church”
Naming a place of worship can signal a religious preference.
Try: close to local amenities
Want the whole description written for you, already checked and within your MLS limit?
Try Trulisted free →Specific beats stunning
Buyers skim. Every sentence should give them a reason to book a showing: a renovated kitchen with the year, a south-facing deck with its size, the distance to a named park. Cut the adjectives every listing uses, and describe the home, never the buyer. Our 15-minute method walks through it, and the fair housing words checker works on any ad or post.
Listing description questions
How is the listing description scored?
Out of 100, across eight checks: fair-housing wording, length against your MLS® character limit, specific facts (numbers like sizes, years and distances), vague words such as “stunning” or “must see”, the opening line, readability, tone (exclamation marks and capitals) and a call to action.
What makes a good real estate listing description?
A strong first line with the home's best fact, specifics a buyer can use (updates with years, sizes, parking, distances to named places), short readable sentences, no wording that describes buyers instead of the home, and a clear next step such as booking a showing.
What is a typical MLS® character limit?
Every board sets its own limit for public remarks, and many are shorter than agents expect. Set your board's limit in the grader; it uses 1,000 characters by default.
Is my description saved?
No. Grading runs entirely in your browser, and nothing you paste is sent to our servers.
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