Every piece of listing copy, written once
Headline
Leads with the single most valuable fact about the home.
MLS® public remarks
Written to your board's character limit, with a live count while you edit.
Feature bullets
Five to eight short, specific highlights for the flyer, email and reel.
Open-house text
Ready to paste, with date and time placeholders.
Five tones
Sophisticated, warm, luxury, concise or investor, to suit the home and the buyer pool.
Photo captions
A short, factual caption for every photo, for the MLS® and your posts. Staged furniture is never described as a feature.
Facts only
Written from your details and what the AI can clearly see in the photos; anything taken from a photo is marked for you to confirm.
Describe the home, not the buyer
US fair-housing law and Canadian human-rights codes prohibit advertising that suggests a preference based on protected grounds, such as family status, religion and disability, and in some provinces and states, age. Trulisted checks every description:
- Flags risky phrases with the reason
- Suggests a rewrite you can apply in one click
- Blocks the download until each flag is fixed or kept with a reason
- Logs kept phrases and reasons for your broker
More examples: how to write a listing description that sells, in 15 minutes.
| Flagged | Suggested instead |
|---|---|
| Perfect for young families | Room to grow |
| Ideal for empty nesters | Easy, single-level living |
| Walking distance to the church | Close to local amenities |
| Exclusive neighbourhood | Established neighbourhood |
| Bachelor pad | Studio-style space |
Listing description questions
How does the listing description generator work?
Enter the listing facts and upload the photos. Trulisted writes a headline, MLS® public remarks, five to eight feature bullets and open-house wording in the tone you choose (sophisticated, warm, luxury, concise or investor), using only your facts and what's visible in the photos. You can edit every word.
Will it fit my MLS® character limit?
Yes. Each board sets its own limit for public remarks, and Trulisted writes to the limit for your board, shows the character count, and flags copy that runs over after you edit it.
What is the fair-housing wording check?
Every description is checked for phrases that describe the people you imagine buying rather than the home, such as “perfect for young families” or “walking distance to church”. Each flagged phrase comes with a suggested rewrite. If you keep it, you record a reason that's logged for your broker.
How do I write a real estate listing description?
Lead with the single most valuable fact, describe the main living areas with specifics, then bedrooms, updates with years, outdoor space and verifiable distances, and end with a call to action. Describe the home, not the buyer, and check every claim.
Is it better than using ChatGPT for listing descriptions?
A general chatbot can write a description, but it doesn't know your MLS® limit, isn't built to check fair-housing wording automatically, and doesn't connect the copy to your flyer, email and reel. Trulisted does all three, and keeps an edit history for your broker.
Everything else in the listing kit
See all features →- Virtual staging →Furnish empty rooms, labelled
- Photo editing & twilight →Brighten, declutter, day-to-dusk
- Flyer maker →Print-ready PDF with QR code
- Reel maker →9:16 listing video
- Compliance →Labels, originals, ad rules
- Free description grader →Score your MLS remarks
- Examples →Every output from one listing
Write your next listing description in minutes, not an evening
Your first listing is free. No credit card needed.
Create your first listing free