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COMPLIANCE-FIRST LISTING MARKETING

Listing marketing compliance for Canada and the US

Altered listing photos, fair-housing wording, brokerage details and anti-spam rules are easy to get wrong when you're moving fast. Trulisted builds the common ones into every photo, flyer, email and reel, and checks again before anything can be downloaded. You and your managing broker still review each piece before it goes out.

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Virtually staged living room with a burned-in 'Virtually staged' label and a link to the original photo
Every altered photo carries its label and the originals link, wherever it's used.
// WHAT TRULISTED DOES FOR YOU

Six safeguards on every listing

  • Labels on altered images

    “Virtually staged”, “Virtual twilight”, “Virtual sky”, “Virtually decluttered” or “Renovation concept, not current condition” is burned into the image with the originals link (“Virtually edited” for anything else), in English or French. Animated edits add “AI-animated”. Enhanced and straightened photos need no label.

  • Original Photos page

    Unaltered photos on a public page, linked by URL and QR code.

  • AI honesty review

    AI edits that change walls, windows, floors, fixtures or views are held back.

  • Fair-housing wording check

    Risky phrases flagged with a suggested rewrite; kept phrases need a reason.

  • Required ad details

    Full brokerage name, team and Personal Real Estate Corporation wording on every flyer, email and reel.

  • Check before download

    The kit can't be downloaded until labels, originals, wording and brokerage name pass.

// RULES WE APPLY

What the rules say, and what we do about them

  • California

    AB 723 (since January 1, 2026)

    Digitally altered listing photos need a disclosure and a link or QR code to the unaltered original. Trulisted adds both automatically.

  • British Columbia

    BCFSA advertising rules and AI guideline

    Advertising must not mislead, and BCFSA advises labelling altered or AI-enhanced photos. Every altered image is labelled before you can download it.

  • Brokerage name, teams and corporations

    BC Real Estate Services Rules s. 40

    Your full brokerage name, team name and Personal Real Estate Corporation wording come from your brand kit and appear on every flyer, email and reel.

  • Fair housing and human rights

    US Fair Housing Act · provincial human-rights codes

    Listing copy is checked for wording that describes buyers instead of the home, with a suggested fix for each phrase.

  • Email: CASL and CAN-SPAM

    Canada's anti-spam law · US CAN-SPAM Act

    Just-listed emails include your name, brokerage and mailing address, plus an unsubscribe placeholder for your email tool.

  • Rule pack status

    Base rules: draft · BC, Alberta, Ontario, California: in review

    Every agent gets the base labels and wording rules, which are still a draft. BC, Alberta, Ontario and California also have their own rule packs, in review until a managing broker and a lawyer sign them off. Other provinces and states use the base rules for now.

  • Proof for your broker

    Labels, wording overrides and downloads are recorded, and every ZIP includes a compliance summary for your file.

// GUIDES

Read more

// FAQ

Compliance questions

Do I have to disclose virtual staging?

In practice, yes. California's AB 723 requires a disclosure and a link to the original photo since January 1, 2026. BC's Real Estate Services Rules prohibit misleading advertising and BCFSA advises labelling altered or AI-enhanced photos. The NAR Code of Ethics requires a true picture in advertising, and many MLS® boards have their own labelling rules. This is a summary, not legal advice: check with your managing broker.

What counts as a digitally altered image?

Under AB 723, an image changed with photo-editing software or AI to add, remove or change elements, such as furniture. Ordinary edits like lighting, white balance, sharpening, cropping and straightening generally don't count, as long as they don't change how the property is represented.

What is an Original Photos page?

A public page Trulisted creates for each listing that shows the unaltered photos for every staged or altered image. It's linked by short URL and QR code from the photo label, flyer, email and reel.

What does the compliance check before download do?

Before a listing kit can be downloaded, Trulisted confirms that altered photos are labelled, the Original Photos page is live, results that failed the honesty review are left out, the listing copy has no unresolved wording flags, and your brokerage name is set. The ZIP includes a compliance summary for your file.

How are AI-animated video scenes labelled?

A cinematic scene made from a real photo is tagged “AI-animated from a real photo”. A staged, twilight or decluttered photo that's animated keeps its own label plus “AI-animated”, such as “Virtually staged · AI-animated”, and the original photo is shown just before it. The video's disclosure frame links to the original photos.

Is Trulisted legal advice?

No. Trulisted is a marketing tool that builds common rules into your marketing. Rules differ by province, state, MLS® board and brokerage, so confirm requirements with your managing broker or regulator.

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